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Ksenia Polyakova Packaging design as a Marketing tool and Desire to purchase, 72 pages, 2 appendices Saimaa University of Applied Science Faculty of Business Administration, Lappeenranta Degree Programme in International Business Bachelor’s Thesis 2013 Instructor: Mr. Riku Hytönen Senior Lecturer, Saimaa University of Applied Sciences The purpose of the study was to examine the consumer perception on different design elements of a milk package and to provide essential information for the companies about the consumer attraction and importance of design attributes from the consumer point of view. The theoretical framework was based on the secondary data (articles and books) and included core concepts of packaging, packaging design, consumer behavior, consumer perception, and consumer attraction. The mixed method was selected for acquiring and analyzing the research results. Quantitative data was collected from 30 questionnaire responses and was analyzed with the computer program Excel. Qualitative data was obtained from two interviews conducted with the companies, Valio Ltd and Tetra Pak Ltd. The results of the study revealed the importance of packaging design in consumer buying behavior. By examining the consumer perception, it was found out that packaging design elements such as graphics, color, and product information play a key role in decision making and ensure consumer’s attention. Based on the findings, it was defined that successful milk packaging design could be created by the cooperation between the consumer and the company. Further research could investigate other product packages’ design elements.
Education Arlington High School, Arlington, Virginia 2002 - 2006 Experience Pet Sitter 2004 - Present • Provide pet sitting services including dog walking, feeding and yard care. Child Care 2002 - Present • Provide child care for several families after school, weekends and during school vacations. Achievements • National Honor Society: 2004, 2005, 2006 • Academic Honor Roll: 2002 - 2006 Volunteer Experience • Big Brother / Big Sisters • Arlington Literacy Program • Run for Life Interests / Activities • Member of Arlington High School Tennis Team • Girl Scout • Piano Computer Skills • Proficient with Microsoft Word, Excel, and PowerPoint, and Internet 1 Sample Teen Resume First Last Name Street Address, City, State, Zip Phone (Cell/Home) Email Address Objective: To obtain knowledge of the day-to-day work of a business through a part time job, summer internship and/or job shadowing experience. Education: Main St. High School, Philadelphia, PA Selected Courses: Early Childhood Development (2005) - Freshman Year Urban Education (2006) - Sophomore Year Urban Education - Psychology (2006-07) - Junior Year Urban Education - Instructional Internship (2007-08) - Senior Year Dance and Art Electives Activities: Modeling Club (2005) MSHS JROTC Drill Team (2005) MSHS Drama Club (2005) MSHS Cheerleading (2005-2008) MSHS Volunteer Work and Job History: McDonald's Fast Food Restaurant (2007) Philadelphia, PA Boutique, summer (2007) Philadelphia, PA Beacon Program, summer (2006) Philadelphia, PA Convenient Store, summer (2006) Philadelphia, PA Skills and Languages: Spanish - Beginners level French - Beginners level Communication skills Experience in child caring - intermediate 2 Sample Resume - High School FirstName LastName 6 Pine Street, Arlington, VA 12333 home: 555.555.5555 cell: 566.486.2222 email: email@example.com Education Arlington High School, Arlington, Virginia 2002 – 2006
To obtain a position as a legislative assistant SUMMARY OF QUALIFICATIONS Intelligent, motivated, and personable individual seeks a full-time career opportunity that utilizes extensive academic and pre-professional experience while employing excellent research, writing, and presentation skills. EDUCATION Ramapo College of New Jersey, Mahwah, New Jersey Candidate for Bachelor of Arts degree, May 2009 Major: Political Science GPA 3.7/ 4.0 HONORS AND AWARDS Ramapo College Dean’s List, Academic Excellence, Spring 2007- present Omicron Delta Kappa Honor Society, Leadership Honors, May 5, 2008 Francis J. Dwyer Memorial Scholarship, Academic Excellence/Community Service, April 24, 2007 RELEVANT COURSEWORK Senior Seminar: Election Year Business & Society Political Science Seminar Public Policy Critical Thinking State & Local Government ASSOCIATED RESEARCH PROJECTS “Political Chess: Nationalizing the District Method as the Standard for the Electoral College” 2008 “Enemies of State: A European Political Spectrum from the French Revolution to Nazi Germany” 2007 COMPUTER SKILLS Proficient in Microsoft Windows, Word, Excel, PowerPoint, and Internet; Experienced with IBM PCs RELATED EXPERIENCE Office of State Senator Joseph Kyrillos, Jr., Middletown, New Jersey Legislative Intern April 2008-present • Advise constituent callers on governmental services and political issues • Implement a computer-based library information system • Expedite recognition letter for high school graduates within the district OTHER WORK EXPERIENCE Trivett’s Sunoco, Atlantic Highlands, New Jersey Service Station Manager June 2006-September 2007 • Supervised daily operations of automotive service station and provided customer service • Maintained up-to-date records of all customer repair orders, billed services, and inventory prices • Scheduled automotive service repair appointments and performed mechanical services VOLUNTEER SERVICE Atlantic Highlands Fire Department, Atlantic Highlands, New Jersey Volunteer Firefighter September 2007-present • Provide fire protection for residents and their property • Special Certifications: Haz-Mat First Responder; WMD Emergency De-con • Top 10 Call Club Award (Ranked #5 for total alarm calls responded to in 2007), ...
Ideate, Inc. is a leading Autodesk solutions provider, offering quality software, training, support and custom consulting and 3D printing services to AEC professionals. Established in 1992 and headquartered in San Francisco, California, Ideate is recognized as a Gold Partner for Architecture, Engineering and Construction, Autodesk’s highest level of authorization. Ideate, Inc. operates five Autodesk Authorized Training Centers (ATC): San Francisco; Sacramento, San Jose, California; Portland, Oregon and Seattle, Washington. Ideate facilities are Autodesk Authorized Certification Centers, providing globally recognized certification courses for professionals who sell, service and support Autodesk products and solutions. For more information visit www.ideateinc.com Ideate, Inc. is also an Autodesk Authorized Developer with 25+ years experience in software development and specific focus on Building Information Modeling (BIM). Ideate BIMLink lets users pull data from a Revit file into user-friendly Microsoft Excel and push Excel data into Revit with equal ease. www.ideatebimlink.com The Ideate Explorer for Revit is a simple, powerful Revit add-on to explore, quantify and manage the 10,000+ building elements in your Revit model. www.ideateexplorer.com Autodesk, Revit Architecture, Revit Structure, Revit MEP, Navisworks, Autodesk 3ds Max and AutoCAD are registered trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries.
Ideate, Inc. is a leading Autodesk Authorized Developer with 25+ years’ experience in software development and specific focus on Building Information Modeling (BIM). As an Autodesk solutions provider, Ideate has offered quality software, training, support and custom consulting services to the architectural, engineering and construction (AEC) industries since 1992. Headquartered in San Francisco, California and operating Autodesk Authorized Training Centers (ATCs) in California, Oregon and Washington, Ideate is recognized as an Autodesk Gold Partner for Architecture, Engineering and Construction, one of Autodesk’s highest levels of authorization. Ideate Software is a comprehensive set of far-reaching BIM data management tools. Ideate BIMLink powers the “I” in BIM, allowing users to pull data from an Autodesk Revit file into Microsoft Excel for fast and precise editing, and push the data back into Revit with equal ease. Ideate Explorer for Revit lets users search, filter, quantify and select to easily manage the 100,000+ elements in a Revit model. Both solutions help Autodesk Revit users solve problems in AEC workflows and help the Revit community leverage BIM to its fullest advantage. 888.662.7238 firstname.lastname@example.org ideateinc.com/support
Microsoft Excel 2010: An Overview . ... Excel 2010: A Closer Look . ..... Excel 2010 makes it possible to analyze, manage, and share information in more ways ... Microsoft Excel 2010: An Overview Microsoft® Excel® 2010 delivers rich, new and enhanced features to the world’s most popular productivity suite. Excel 2010 makes it possible to analyze, manage, and share information in more ways than ever before, helping you make better, smarter decisions. With new data analysis and visualization tools, along with managed self-service business intelligence technologies, you can create effective business or information insights that track and highlight important data trends and communicate your results through high-quality charts and graphs. You can also easily share your insights with others through Microsoft SharePoint® 2010 or your Windows Live™ account. Work better together by working simultaneously with others online and accomplish your most important tasks faster. Your information is never far away as you can access your files from almost anywhere—from your PC, a Web browser, or smartphone.1 With Excel 2010 you can work when and where you want. Whether you’re producing financial reports, managing personal expenses, collaborating with a team on school or work projects—even if your workbooks exceed a million rows—Excel 2010 makes it easier to get what you need done more quickly, with more flexibility, and with better results. Welcome to Excel 2010—our most powerful and intuitive version yet.
Microsoft®. Excel 2010. Quick Reference Card. The Excel 2010 Screen.
Keyboard Shortcuts. General. Open a Workbook.
Apr 19, 2011 ... Excel 2010 information. ❖ Available Columns: A through XFD – 16,384 columns. ❖ Available Rows: 1 through 1,048,576. ❖ There are over 17 ... Microsoft Excel 2010 Training Microsoft Excel 101 Instructor: Debbie Minnerly Course goals Find popular commands quickly on the ribbon. Learn how to use the File menu (Microsoft Office Backstage view). Learn essential tasks such as opening existing workbooks, creating new workbooks, setting up a spreadsheet, formatting, saving, and printing. Excel 2010 Ribbon File – managing files Home – common tools Insert – insert objects Page Layout – printing Formulas – functions in categories Data – working with data Review – spelling, protecting, sharing View – how Excel appears on screen (does not affect printing) 4/19/2011 Microsoft Excel 101 4 Excel 2010 information Available Columns: A through XFD – 16,384 columns Available Rows: 1 through 1,048,576 There are over 17 billion cells in each worksheet!!!! A cell is the intersection of a column letter and a row number. The cell address can be found in the Name Box just above column A.
To verify how the printout will look, go under File, Print to preview it. For wide worksheets, you may want to print the information in landscape orientation (11" x 8.5") rather than portrait orientation (8.5" x 11"). The Page Setup dialog box lets you modify various document properties, such as footers and headers, page alignment, and more. Printing the Active Worksheet Excel lets you print the active sheet in your workbook without having to print the rest of the workbook. Unless you select multiple worksheets, the active worksheet is the visible worksheet. As explained below, however, it is possible to activate specific multiple worksheets for printing. 1. To activate the worksheet you want printed, click the tab of that worksheet.The worksheet is active. 2. OPTIONAL: To make more than one worksheet active a. Click the tab of the first sheet you want to activate. The worksheet is active. b. To activate sheets adjacent to the first one you selected, press [Shift] while you click the tab of the last sheet you want selected. All sheets between the first and last tabs selected are active. To activate sheets that are not adjacent to the first one you selected, press [Ctrl] while you click the tabs of all sheets you want selected All selected sheets are active. 3. In the top left corner of the Excel window, click FILE, select Print. The Print details appear. 4. In the Print what section, select Active sheet. 5. Click Print. The active worksheet is printed.
Imagine examining hundreds of rows of raw data in Excel in an attempt to find a pattern or trend. Thankfully one of the tools we can use in Excel to make this task simpler is Conditional Formatting. Just another way Excel makes your data display, other than a chart. The Conditional Formatting features are color scales, icon sets and data bars to name a few. When to Use Excel’s Conditional Formatting: If you want to be informed in real time Answer questions visually Analyze data: find exceptions, find relationships, find trends, etc Enhance data presentations You can choose from inbuilt Conditional Formatting rules like: Top 10 or Bottom 10 using percentages, average or item Greater than, less than or equal to Text that contains a specific word or phrase A date occurring And even identify duplicate values Or you can insert a formula and create a custom conditional format. Color coding can be simple like font color, font style and cell fill, or more elaborate with icons, color scales or data bars. 1 Conditional Formatting Examples How to Apply Conditional Formatting: Select the range of cells you want formatted. From the Home tab go to the Styles group and select Conditional Formatting. The menu will appear with your formatting options. When you choose one of the options a cascading menu will appear. 2 Depending on which option you choose you will be prompted to make more selections. Note: You can specify a custom format or use one of the default formats. You can choose to format the cell fill, font style, color, size, bold, italic, underline and more. Remove Conditional Formatting Rules: Click the Conditional Formatting command. Select Clear Rules. A cascading menu appears. Choose to clear rules from the entire worksheet or the selected cells.